Originally created as supporting elements, the characters Wafer, Cracker, and Tortíssima were redesigned to take center stage in the 3rd edition of the Corrida Orquídea. The event is promoted by Orquídea Alimentos, a company dedicated to the production of flours, biscuits, and other products distributed throughout Brazil.

Inspired by the brand’s biscuits, the characters won over athletes and families alike, becoming a central element of the event’s visual communication. As the race grew and its community strengthened, the need emerged to evolve these characters and expand their expressive and narrative capabilities.

The process involved redefining proportions, creating more recognizable silhouettes, developing striking facial expressions, and expanding their interaction abilities (action and reaction).

Each character came to embody a distinct personality, built from references to iconic trios in entertainment, the different profiles of the race’s audience, and Orquídea’s core values. Cracker takes on the role of protagonist and group leader; Tortíssima expresses exuberant confidence, marked by constant energy and running accessories; and Wafer serves as the comic relief who surprises through performance, symbolizing that competition can also be an exercise in lightness and self-overcoming.