In 2024, I had the opportunity to create the illustration for Mat Inset's promotional shopping bag. Mat Inset is a brand that specializes in insect-repellent products and has a strong appeal among families and homemakers in southern Brazil. This campaign aimed to strengthen its connection with the local audience.

My approach to the illustration blended humor with regional charm. I used the shield from the logo as a frame to highlight a lively and cheerful scene: terrified insects fleeing, contrasted with a happy and protected family at the center. To resonate with the target audience's identity, I incorporated cultural elements like chimarrão (a traditional beverage from the region), a regionally styled house, and araucaria trees.

The illustration emphasizes the brand’s core values of protection and well-being while creating a direct visual connection to the cultural and emotional context of its consumers.